Privacy Policy
Effective October 21, 2026
This policy explains what information Grey Eagle Labs ("Grey Eagle Labs", "we", "us") collects when you use our mobile games, published under our Brightburrow Games label (Brickburst – Brick Breaker), and this website, how we use it, and the choices you have. We keep it short and plain, and we collect only what our games need to work, improve and stay free.
1. The short version
- You don't need an account to play. We don't ask for your name, email or phone number in our games.
- Our games are free and supported by ads and optional in-app purchases. Ads are provided by advertising partners, described below.
- On iPhone, we and our ad partners use your device's advertising identifier only if you allow tracking when iOS asks ("Allow" / "Ask App Not to Track"). You can change this any time in Settings.
- Purchases are handled by Apple. We never see your payment card details.
- You can ask us to delete data linked to your device by emailing email us.
2. Information we collect
| Type | Examples | Why |
|---|---|---|
| Device and app information | Device model, iOS version, language, time zone, app version, an app-specific identifier (IDFV), approximate location derived from IP address (country/region) | Run the game, fix bugs, measure performance, show ads appropriate to your region |
| Gameplay and usage | Levels played, wins and losses, time played, boosters used, settings, which game version or test group you're in | Balance difficulty, improve the game, run A/B tests of new features |
| Advertising data | Ad impressions and clicks, the advertising identifier (IDFA) only if you allow tracking, IP address, device information | Show ads, limit how often you see them, measure ad performance, prevent ad fraud, and (with your permission) personalized ads |
| Purchase records | Which item was bought and a transaction receipt from Apple | Deliver your purchase, restore purchases, prevent fraud |
| Crash and diagnostic data | Crash logs, error reports | Find and fix problems |
| Support messages | Your email address and anything you write to us | Answer you |
Your game progress, coins and settings are stored on your device. If you delete the app, that data is deleted too (unless it's backed up by Apple on your device or iCloud).
3. Advertising and tracking
We use Google AdMob to show ads. AdMob may request ads from other advertising networks ("mediation partners"). Depending on the game and your region, these may include Google, Meta Audience Network, Unity Ads, Liftoff (Vungle), Mintegral, InMobi, AppLovin and Pangle. These partners receive the advertising data described above and use it under their own privacy policies, including how Google uses information from apps that use its services.
Your choices:
- App Tracking Transparency (iOS): if you tap "Ask App Not to Track", your advertising identifier isn't shared and ads are not personalized based on your activity in other companies' apps and websites. You can change this in Settings → Privacy & Security → Tracking.
- Consent (EEA, UK, Switzerland): we show a consent message before personalized ads and analytics. You can change your choice in the game's settings.
- Remove ads: where offered, a "No Ads" purchase removes interstitial and banner ads. Optional rewarded ads remain available if you want their rewards.
4. Analytics and game services
We use Google Firebase (Analytics, Crashlytics and Remote Config) to understand how our games are played, find crashes, and change game settings or test new features without an app update. Firebase processes device and usage information on our behalf. Learn more at firebase.google.com/support/privacy.
5. How we share information
We share information only with:
- Service providers that help us run our games (for example analytics, crash reporting and hosting), who may use it only to provide services to us.
- Advertising partners listed above, to show and measure ads.
- Apple, which processes purchases and app distribution.
- Legal and safety: when required by law, or to protect our rights, our players or the public.
- Business transfers: if our studio or a game is sold or merged, information may transfer to the new owner under this policy.
We do not sell your personal information for money. Some US state laws treat sharing data with ad partners for personalized advertising as "selling" or "sharing". You can opt out by choosing "Ask App Not to Track" on iOS, by turning off personalized ads in the game's settings, or by emailing us.
6. Children
Our games are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 (or the equivalent minimum age where you live). If you believe a child has given us personal information, contact us at email us and we will delete it.
7. Your rights
Depending on where you live (for example the EU/UK under the GDPR, or California and other US states), you may have the right to access, correct, delete or get a copy of your personal information, to object to or restrict certain processing, to withdraw consent, and to not be discriminated against for using these rights. To make a request, email email us from the device's game: open Settings → Privacy → Copy my player ID and include that ID so we can find your data. We'll respond within 30 days (or the time your local law requires). You can also complain to your local data protection authority.
Legal bases (EEA/UK): we process information to provide the game you asked for (contract), to improve and secure our games (legitimate interests), and for personalized ads and non-essential analytics (consent).
8. Retention and security
We keep analytics and diagnostic data only as long as needed for the purposes above (generally up to 14 months for analytics events), and support emails for up to 2 years. Purchase records are kept as long as required for tax and accounting. We use reasonable technical and organizational measures to protect information, but no system is perfectly secure.
9. International transfers
We and our partners may process information in the United States and other countries. Where required, transfers are protected by safeguards such as the European Commission's Standard Contractual Clauses.
10. Changes
We may update this policy as our games change. We'll post the new version here with a new effective date, and tell you in the game if the changes are significant.
11. Contact
Grey Eagle Labs
Email: email us